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**Privacy Policy for Natural Capital and Artificial Intelligence**
Effective Date: 13-01-2025

At **Natural Capital and Artificial Intelligence**, we prioritize your privacy and are committed to ensuring compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), General Data Protection Regulation (GDPR), and the requirements of Google Analytics & AdSense. This Privacy Policy outlines how we collect, use, store, and share your personal information.

### **1. Information We Collect**
We collect the following categories of personal information:

– **Personal Identification Information:** Name, email address, phone number, postal address, etc.
– **Non-Personal Information:** Usage data, browser type, device information, IP address, referring/exit pages, and timestamps, which may be collected automatically when you interact with our website.
– **Cookies and Tracking Technologies:** Information on your preferences, device, and browsing activity to enhance user experience.

### **2. How We Use Your Information**
We use your personal information for the following purposes:
– To provide and improve our products and services.
– To respond to customer service inquiries and requests.
– To send newsletters, marketing materials, or updates (if you have opted in).
– To analyze website performance and user behavior via tools like Google Analytics.
– To comply with legal obligations and enforce our terms and conditions.

### **3. Sharing of Information**
We do not sell, trade, or rent your personal information. However, we may share your personal information in the following circumstances:
– **With Service Providers:** Trusted third-party partners (e.g., payment processors, cloud services, marketing tools) who assist in our operations and services.
– **With Legal Authorities:** When required to comply with legal obligations or protect our legal rights.
– **With Google Analytics & AdSense:** We use Google Analytics to analyze website traffic and user behavior. Google AdSense may display personalized advertisements on our site. You can manage your ad settings and opt-out of personalized ads through Google’s Ads Settings.

### **4. Data Security**
We use appropriate administrative, technical, and physical measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no data transmission over the internet is completely secure.

### **5. Your Rights and Choices**
You have certain rights regarding your personal information, as outlined below:
– **Right to Access:** You may request access to the personal data we hold about you.
– **Right to Correct:** You may request to update or correct inaccurate or incomplete personal information.
– **Right to Delete:** You may request that we delete your personal information, subject to legal exceptions.
– **Right to Opt-Out of Marketing Communications:** You can opt-out of receiving marketing emails at any time by following the unsubscribe instructions or contacting us.
– **Right to Data Portability:** You may request your data in a structured, commonly used, and machine-readable format.
– **CCPA/CPRA Rights (California Residents):**
– Right to know what personal data is being collected about you.
– Right to request deletion of your personal information.
– Right to opt-out of the sale of your personal information (though we do not sell your information).
– Right to non-discriminatory treatment for exercising your privacy rights.

### **6. Cookies and Tracking Technologies**
We use cookies, web beacons, and other tracking technologies to enhance your experience, analyze website traffic, and improve our services. These technologies allow us to remember preferences, track user interactions, and personalize content.

You can manage or disable cookies through your browser settings or by using the cookie consent banner on our website. Note that disabling cookies may limit your ability to use certain features of the website.

### **7. Google Analytics & AdSense**
– **Google Analytics:** We use Google Analytics to track and analyze how visitors use our website. This data helps us improve user experience and website functionality. Google Analytics may collect information such as your IP address, browser type, and usage patterns. You can learn more about how Google collects and processes data by visiting [Google’s Privacy Policy](https://policies.google.com/privacy).

– **Google AdSense:** Google AdSense serves ads based on your interactions with our website and other sites. Ad personalization is based on information collected by Google through cookies. You can opt-out of personalized ads through [Google’s Ads Settings](https://adssettings.google.com/).

### **8. Data Retention**
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Upon request, we will delete your data unless retention is necessary for compliance with legal obligations or other legitimate business purposes.

### **9. Third-Party Links**
Our website may contain links to third-party websites, such as social media platforms or external service providers. These sites have their own privacy policies, and we encourage you to review them before providing any personal information. We are not responsible for the privacy practices of third-party websites.

### **10. Changes to This Privacy Policy**
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When updates are made, we will revise the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.

### **11. Contact Us**
If you have any questions about this Privacy Policy, or if you wish to exercise your rights under CCPA, CPRA, GDPR, or have concerns about the use of your data, please contact us at:

**Natural Capital and Artificial Intelligence**
[Postbus 280, 1700 AG, Heerhugowaard]
[elpanim@gmail.com]

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.